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Steelcase - New product launch

Steelcase is a leading international office furniture manufacturer. They wanted to launch their latest task chair to the UK market and also celebrate 35 years of expertise in producing task chairs. 

The brief was to create a vibrant and uplifting identity for the occasion, around the theme of love. The new chair was called Amia and they already had a strapline in place, which was ‘Love is in the Chair’. We created an expressive and bright logotype and a series of illustrations of their current range of task chairs, made up of love-related icons and graphics, to promote both the event and the product.

We also created information packs, party invitations, window graphics for their Clerkenwell showroom, signage, and a five-metre long timeline of Steelcase’s history in task chairs.