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Royal Aeronautical Society

Established in 1866 the Royal Aeronautical Society is the world’s only professional body dedicated to the aerospace community. It exists to further the advancement of aeronautical art, science and engineering around the world.

In 2010, partnering with Sunday Publishing, we started on a complete rebrand. They wanted to refresh the logo, making it relevant to the aeronautical industry both today and into the future. This had to work effectively, across all different platforms and media and at all sizes. We also had to pay particular attention to the proportions of the kestrel, which was central to Royal Aeronautical Society’s logo.

The organisation had also recognised a slowdown in growth of new members over some years. There was concern internally, and especially from board members, that they were looking dated and out of touch with the next generation of aeronautical experts. We were therefore tasked with refreshing all of the membership materials and all of the conference and events marketing materials, in order to make them appeal to a wider audience and to revitalise the perception of the society.