PRS for Music - Licensing campaign
PRS for music provides licences for businesses giving them permission to play music on their premises, from small cafés to football stadiums. Around 90 percent of all the money collected goes back to their members enabling them to create new music which in turn benefits everyone. This sounds fairly straightforward but it can get quite complicated. They have 110,000 members, there are 44 different licence options and they are collecting and distributing royalites in nearly 100 countries.
For PRS it’s important that their customers understand why they have to pay a license fee. Our job was to put this information together in a the form of a sales booklet. It needed to look fun and engaging, something you’d want to read. We did this with the help of the super-talented illustrator Tane Williams. Tane’s slightly bonkers illustration style was a great counter to the heavy legal speak and was so well reiceved that we were subsequently asked to produce an additional two brochures, idents for all of the different tariffs and a direct mail piece.