Kiddicare - Bump, Baby & You
Bump, Baby & You is retailer Kiddicare’s personal service for new and expectant parents. It offers advice and support on all aspects of pregnancy, birth and the first important year of baby’s life, providing a source of reassurance for what can be a daunting time for any new parents.
We worked with Sunday Publishing on establishing an identity and visual system for the Bump, Baby & You service. This included a flexible range of logos that enabled them to communicate in a more personal and targeted way, depending on the context. We also art directed two animations, highlighting some of the issues that expectant mothers face, using the illustration of the immensely talented Spencer Wilson. These were skilfully animated by creative motion agency Swhype.
We also designed a magazine, the website, in-store signage and a series of infographics for use on the Bump, Baby & You blog. Just a few weeks after its launch, the programme had attracted more than 20,000 sign-ups.