Clerkenwell Design Week 2019
This year see's Clerkenwell Design Week celebrating the tenth edition of the festival with lots of special events and activities planned to make it one big party. They approached us to work on a campaign idea to bring this years event to life.
We decided to develop the CDW acronym that started to be used in the previous year, in a fun, illustrative and playful way, highlighting the unique elements that make Clerkenwell Design Week one of the most anticipated design festivals in the UK calendar. Taking a literal approach we decided to use the CDW graphic as a window to the event, with all of the elements inside the C representing Clerkenwell’s cultural landmarks; the elements inside the D representing some of the products and design that are exhibited at the event; and the elements in the W displaying the information and details of the event, including the celebration of the festival’s 10th edition.
We created a series of CDW logos that can be used throughout the campaign, and will be adding more in the coming months, showcasing a broader range of products. These logos feature illustrations by Matt Harrison Clough and products by CDW exhibitors as well as a number of other graphical elements created to represent the diverse creativity which is evident throughout the festival.
These different characters and elements were then brought to life in an animation by Nigel Coan which can be viewed below.
Having created the very first identity for Clerkenwell Design Week way back in 2010, we were very excited to be working on it again, especially having witnessed the event become one of the world's premium design festivals.